Guide to the David Stidolph Papers 1941-1997
Cage 798

Summary Information

Manuscripts, Archives, and Special Collections, Washington State University Libraries
Stidolph, David Leslie, 1923-
David Stidolph Papers
Cage 798
Date [inclusive]
3.0 boxes
General Physical Description note
2.25 linear feet of shelf space
Primarily correspondence and other papers related to David Stidolph's personal and professional relationship with his friend, author John McCallum, along with a small amount of material related to Stidolph's professional activities in creative marketing and communications.

Preferred Citation note

[Item Description] David Stidolph Papers, 1941-1997

Manuscripts, Archives, and Special Collections, Washington State University Libraries, Pullman, WA.

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Biographical/Historical note

David Leslie Stidolph (1923-2004) was a pioneer in creative marketing for fresh produce from the 1950s to the 1990s. He received his B.A. from the University of Idaho in 1947, and his M.A. from Washington State University in 1948. He served as a Perishable Air-Cargo Consultant for Transworld Airlines, which introduced air transport of fresh fruit and vegetables. In 1982, he joined Mann Packing, a large agribusiness enterprise based in Salinas, California, first working as the Director of Food Service and then as Director of Creative Marketing. Recognized as an innovator in branding and developing fresh portions in produce for mass-marketing, he was known in agribusiness as the "father of the broccoli florette." In 1993, he was named "Produce Man of All Seasons" by the United Fresh Fruit and Vegetable Association.

John Dennis McCallum (1924-1988), whose correspondence with Stidolph comprises much of this collection, was Stidolph's classmate at Washington State College in the 1940s. He was a sportswriter, columnist, and author of nonfiction books. McCallum received his M.A. from Washington State University in 1947. He published hundreds of articles and over thirty books, including Pac-10 Football: The Rose Bowl Conference (1982), several other major football conference histories, The Tiger Wore Spikes (a biography of Ty Cobb, 1956), Everest Diary (1966), and Crime Doctor (1978).

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Scope and Contents note

The bulk of the material in this collection consists of correspondence between David Stidolph and author John McCallum, his friend and classmate from Washington State University in the late 1940s. The collection also includes a small amount of biographical material about Stidolph, as well as materials related to his creative marketing and communications work, particularly during his agribusiness career at Mann Packing.

Stidolph's extensive correspondence with McCallum covers personal and professional matters, reflecting their close friendship. They often wrote about their professional achievements, encouraging each other in their endeavors, but also sustaining an enduring friendly competition.

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Arrangement note

This collection is arranged in two series:

Series 1: John McCallum files, circa 1940s-1995. This series comprises the bulk of the collection, and includes correspondence between Stidolph and McCallum (mostly incoming), notes and correspondence with others about McCallum, photographs, and Stidolph's files on one of McCallum's books, PAC-10 Football: the Rose Bowl Conference (Seattle: The Writing Works, 1982). The correspondence is arranged in chronological order.

Series 2: Personal and professional papers, 1941-1997. Most of the material in this series relates to Stidolph's work in creative marketing and communications, along with a small amount of personal material.

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Administrative Information

Publication Information

Manuscripts, Archives, and Special Collections, Washington State University Libraries © 2013
Terrell Library
P.O. Box 645610
Pullman, WA, 99164-5610

Conditions Governing Access note

This collection is open and available for research use.

Conditions Governing Use note

Copyright restrictions apply.

Immediate Source of Acquisition note

David Stidolph donated these papers to the Washington State University Libraries between 1991 and 1993 (MS 1991-36, MS 1991-40, MS 1993-24).

Processing Information note

Cheryl Gunselman processed this collection in 2013.

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Related Materials

Related Archival Materials note

John McCallum papers, 1956-1960 (Cage 64)

John McCallum papers, circa 1940-1989 (Cage 799)

Separated Materials note

Bound volume of Radio Releases--Athletic News Service, Washington State College, January 4, 1949-November 15, 1949 (transferred to WSU 31).

Removed for separate cataloging: The Coit Fishing Pole Club Beginner's Book of Fishing, by John McCallum and David Stidolph (Englewood Cliffs, NJ: Prentice-Hall, 1958). Call number: SH441 M28 1958.

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Controlled Access Headings

Personal Name(s)

  • McCallum, John Dennis, 1924-1988 -- Correspondence -- Selections
  • Stidolph, David Leslie, 1923- -- Archives


  • Advertising and Marketing
  • Authors, American -- 20th Century -- Archives

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Collection Inventory

Series 1: John McCallum files circa 1940s-1995 

Box Folder

McCallum correspondence 1960-1966 and undated 

1 1

McCallum correspondence 1967 

1 2

McCallum correspondence 1968-1969 

1 3

McCallum correspondence 1970-1973 

1 4

McCallum correspondence 1974-1975 

1 5

McCallum correspondence 1976-1979 

1 6

McCallum correspondence 1978-1983 

1 7

McCallum correspondence 1984-1985 

1 8

McCallum correspondence 1986-1988 

1 9

Stidolph notes and correspondence with others about McCallum, 1988-1991; McCallum miscellaneous items, 1955-1970s 1955-1991 

1 10

Clippings by and about McCallum; Janice Smith paper on McCallum; McCallum publicity 1957-1985 

1 11

Photographs of McCallum (5 items) circa 1940s-1980s 

1 12

McCallum's book, PAC-10 Football: page proofs with Stidolph's notes circa 1981 

2 13

McCallum's book, PAC-10 Football: correspondence about the project, promotion, Stidolph contribution (poem) 1981-1982 

2 14-15

Stidolph's notes for an unfinished poem for McCallum's forthcoming SEC Conference football book 1973 

2 16

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Series 2: Personal and professional papers 1941-1997 

Box Folder

Stidolph curriculum vitae circa 1995 

2 17

Stidolph publicity, work samples, and biographical information (includes some correspondence with Washington State University) 1973-1997 

2 18

Ernest Lasolino (correspondence and notes) 1941-1994 

2 19

Correspondence 1948-1995 

2 20

Miscellaneous items circa 1956-1989 

2 21

Broccoli marketing materials (includes audio recording, "Broccoli-Wokly Two-Step," on audiocassette) circa 1983-1990 

3 22

Video recordings (3 items, VHS cassettes): Mann Packing Co., "Sunny Shores," circa 1961-1962, produced by David Stidolph; "Salinas Strawberries," Spanish version, undated; "The Packer Man of the Year," United Fresh Fruit and Vegetable Association, San Diego, 1993 1961-1993 

3 23

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